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Future of Meghan Markle’s As Ever brand revealed after restock fears

Meghan Markle has addressed the future of her As Ever brand as fans call for a restock of her products.

In April, the Duchess of Sussex, 43, launched her As Ever products which included raspberry jam, honey, crepe and cookie mixes, flower sprinkles and herbal teas.

The products sold out within minutes, leaving Meghan stunned. But she hasn’t yet restocked the products, leaving many fans wondering about the future of Meghan’s brand.

Meghan Markle speaking on The Drew Barrymore Show
Meghan Markle launched her As Ever products in April (Credit: The Drew Barrymore Show)

Meghan Markle reveals future of As Ever amid restock pleas

According to Fast Company, Meghan wants to take a step back, gather data from the launch and figure out As Ever’s future.

The publication claims that she plans to announce new products in the first quarter of 2026. It also reports that the As Ever team has hinted online that the items will be back on sale soon.

Meghan told the publication: “I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally.

“My heart is very deeply in my home. Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that.”

She also teased that fashion could be introduced into her brand. Meghan said: “The category of fashion is something I will explore at a later date, because I do think that’s an interesting space for me.”

Meghan Markle clapping and smiling at the Invictus Games
The Duchess of Sussex will reportedly announce new products in the first quarter of 2026 (Credit: Cover Images)

Fans beg for As Ever restock

It comes after fans begged Meghan to restock her products after the quick sellout.

One person said recently on X: “My #AsEverByMeghan products have arrived! Still hoping for a restock.”

The category of fashion is something I will explore at a later date, because I do think that’s an interesting space for me.

Another wrote: “Meghan is literally good at everything including making one of the most delicious raspberries spread I’ve ever tasted, 100/10. I need to restock now.”

A third added: “I need Meghan to restock #AsEver.”

In April, Meghan celebrated her As Ever products selling out within under an hour.

 

She wrote on Instagram: “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough… for celebrating, purchasing, sharing, and believing.

“It’s just the start @aseverofficial. Here we go!”

Meghan has had a busy 2025 so far. Her Netflix cooking and lifestyle series With Love, Meghan premiered in March, and a second series will air this autumn.

Meanwhile, she launched her podcast – Confessions of a Female Founder. The final episode of the podcast aired on May 27.

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