Meghan Markle (42) has once again captivated her audience with an unexpected twist: she has launched her own fashion store on the ShopMy platform. Announcing the debut on Instagram, Meghan invited fans to “join in on a little shopping spree.” However, keen-eyed followers quickly noticed something intriguing—she isn’t promoting fashion picks under the well-known name “Meghan Markle.”
From Royal Appearances to Netflix: Meghan’s Curated Fashion Selections
“More exciting updates coming soon!” the Duchess of Sussex teased. Through this venture, Meghan offers a carefully selected collection of outfits reflecting her personal style. The assortment includes pieces she has worn at public events, her wardrobe as a working royal alongside Prince Harry (40), and even looks from her new Netflix series, With Love, Meghan.
Meghan Markle: From TV Star to Duchess of Sussex
Meghan’s transformation over the years has been striking, from her days as an actress to becoming one of the most talked-about royals. Her fashion choices have always been under scrutiny, making her online store a natural extension of her brand.
A Name That Sparks Curiosity: Why Not “Meghan Markle”?
Fans were quick to spot an unexpected detail—the mother of two isn’t using her initials “MM” for this venture. Instead, her online store’s web address includes the letters “ms,” possibly short for “Meghan Sussex.” The Duchess herself had previously expressed her preference for this name in her Netflix series, where she playfully rebuked comedian Mindy Kaling (45), saying, “It’s funny how you always say Meghan Markle. You know my name is Sussex now, right?”
How Does the ShopMy Platform Work?
ShopMy functions as a curated storefront where users can display and recommend their favorite products. Rather than searching for old posts, everything is neatly compiled in one place. When a customer clicks on an item, they are redirected to the original retailer for purchase. In turn, the storefront owner earns a commission for each successful sale.
A Lucrative Business Move: Meghan Markle Monetizes Her Style
The Duchess’s collection features fashion and accessories she has been spotted wearing, including the high-waisted Veronica Beard Beverly flare jeans she donned at the Invictus Games in February and the Heidi Merrick Windsor dress she wore during her Nigeria trip with Prince Harry last year. Accessories such as the Cesta Collective crossbody bag and Ray-Ban Aviator sunglasses are also part of the lineup.
Meghan Markle Expands Her Empire Beyond Fashion
Having already launched her lifestyle brand As Ever, Meghan is now utilizing ShopMy to introduce fashion to her audience, alongside jams, kitchenware, dog bones, and gardening supplies. With her latest venture, she has secured yet another revenue stream through affiliate commissions.
However, her original plan to sell fashion through As Ever hit an unexpected roadblock. The U.S. Patent and Trademark Office denied her request, citing that her brand’s name was too similar to the Chinese fast fashion label Asever.
This setback didn’t stop Meghan—she simply found another way to bring her style to the public. But what’s the real reason behind the name “ms”? A subtle rebranding or a hint of something bigger to come? Only time will tell.
